Deal Sheet: 2026 4Runner Limited FT4WD

Midlands Toyota · Columbia, SC · VIN: JTEVA5BR4T5151275

Negotiation Guide

Opening Offer

$61,469

Fair Price

$62,969

Walk Away Above

$63,214

• Recent buyers paid ~$490 below MSRP

Price Breakdown

Est. Dealer Cost$56,479

Est. Invoice$57,748

Holdback (est.)$1,269

MSRP (Sticker)$63,459

Asking Price$64,233

Markup+$774

Est. Dealer Margin on This Car$7,754

Percentile84% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1183

Avg Markup-$490

Median Markup$0

Best Deal-$7,388

Worst Deal+$15,015

% Sold Below MSRP70%

Avg Days to Sell36 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$425

Avg Markup (4Runner)+$774

% Below MSRP80%

Avg Days to Sell30 days

Avg Sold Markup-$174

Price History

Aug 16, 2026$63,459 → $64,233(+$774)

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