Deal Sheet: 2026 4Runner Limited FT4WD

Jay Wolfe Toyota · Kansas City, MO · VIN: JTEVA5BR4T5140518

Negotiation Guide

Opening Offer

$60,007

Fair Price

$61,507

Walk Away Above

$61,687

• Recent buyers paid ~$361 below MSRP

Price Breakdown

Est. Dealer Cost$55,063

Est. Invoice$56,300

Holdback (est.)$1,237

MSRP (Sticker)$61,868

Asking Price$61,868

Markup$0

Est. Dealer Margin on This Car$6,805

Percentile67% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold1218

Avg Markup-$361

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$21

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup+$1

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