Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Bill Estes Toyota · Indianapolis, IN · VIN: JTEVA5BR3T125CE62

Negotiation Guide

Opening Offer

$52,943

Fair Price

$54,443

Walk Away Above

$54,496

• Recent buyers paid ~$107 below MSRP

Price Breakdown

Est. Dealer Cost$48,550

Est. Invoice$49,641

Holdback$1,091

MSRP (Sticker)$54,550

Asking Price$54,550

Markup$0

Dealer Margin on This Car$6,001

Percentile67% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold378

Avg Markup-$107

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$420

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$339

Price History

Jun 24, 2026$53,225 → $54,550(+$1,325)

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