Deal Sheet: 2026 4Runner Limited FT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR1T5144638

Negotiation Guide

Opening Offer

$60,782

Fair Price

$62,282

Walk Away Above

$62,467

• Recent buyers paid ~$370 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,760

Est. Invoice$57,013

Holdback (est.)$1,253

MSRP (Sticker)$62,652

Asking Price$62,577

Markup-$75

Est. Dealer Margin on This Car$6,817

Percentile21% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$370

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$627

Avg Markup (4Runner)-$75

% Below MSRP74%

Avg Days to Sell24 days

Avg Sold Markup-$646

Price History

Jul 8, 2026$63,206 → $62,577(-$629)

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