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Deal Sheet: 2026 4Runner Limited FT4WD
Irwin Toyota · Laconia, NH · VIN: JTEVA5BR1T5119903
Negotiation Guide
Opening Offer
$59,900
Fair Price
$61,400
Walk Away Above
$62,067
- • Recent buyers paid ~$373 below MSRP
- • Sitting 86 days (avg 34) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$55,832
Est. Invoice$57,087
Holdback$1,255
MSRP (Sticker)$62,733
Asking Price$61,633
Markup-$1,100
Dealer Margin on This Car$5,801
Percentile17% of inventory is priced lower
Days on Lot86 days
What Others Paid (Last 30 Days)
Cars Sold1265
Avg Markup-$373
Median Markup$0
Best Deal-$5,672
Worst Deal+$7,093
% Sold Below MSRP73%
Avg Days to Sell34 days
Dealer Profile
Inventory245 vehicles
Avg Markup (All Models)-$1,813
Avg Markup (4Runner)-$2,258
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$337
Price History
Apr 4, 2026$62,633 → $58,342(-$4,291)
Apr 5, 2026$58,342 → $61,633(+$3,291)
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