Deal Sheet: 2027 Land Cruiser FT4WD

Haley Toyota of Roanoke · N.E.", VA · VIN: JTEABFAJXVK070069

Negotiation Guide

Opening Offer

$72,076

Fair Price

$73,576

Walk Away Above

$74,063

• Recent buyers paid ~$338 above MSRP
• Sitting 69 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,350

Est. Invoice$67,841

Holdback (est.)$1,491

MSRP (Sticker)$74,550

Asking Price$74,550

Markup$0

Est. Dealer Margin on This Car$8,201

Percentile58% of inventory is priced lower

Days on Lot69 days

What Others Paid (Last 30 Days)

Cars Sold3600

Avg Markup+$338

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)-$230

Avg Markup (Land Cruiser)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$214

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