Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJ6VK073891

Negotiation Guide

Opening Offer

$73,136

Fair Price

$74,636

Walk Away Above

$74,467

• Recent buyers paid ~$338 above MSRP

Price Breakdown

Est. Dealer Cost$66,125

Est. Invoice$67,611

Holdback (est.)$1,486

MSRP (Sticker)$74,298

Asking Price$76,798

Markup+$2,500

Est. Dealer Margin on This Car$10,673

Percentile94% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3600

Avg Markup+$338

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$912

Avg Markup (Land Cruiser)+$2,500

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$867

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