Deal Sheet: 2027 Land Cruiser FT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEABFAJ6V5025984

Negotiation Guide

Opening Offer

$72,239

Fair Price

$73,739

Walk Away Above

$73,570

• Recent buyers paid ~$338 above MSRP

Price Breakdown

Est. Dealer Cost$65,327

Est. Invoice$66,795

Holdback (est.)$1,468

MSRP (Sticker)$73,401

Dealer Add-Ons (DIA)+$595

Asking Price$75,090

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,763

Percentile90% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold3600

Avg Markup+$338

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$117

Avg Markup (Land Cruiser)+$1,689

% Below MSRP53%

Avg Days to Sell21 days

Avg Sold Markup+$597

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