Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJ5VK074126

Negotiation Guide

Opening Offer

$72,167

Fair Price

$73,667

Walk Away Above

$73,498

• Recent buyers paid ~$338 above MSRP

Price Breakdown

Est. Dealer Cost$65,263

Est. Invoice$66,729

Holdback (est.)$1,467

MSRP (Sticker)$73,329

Asking Price$75,829

Markup+$2,500

Est. Dealer Margin on This Car$10,566

Percentile94% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3600

Avg Markup+$338

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$912

Avg Markup (Land Cruiser)+$2,500

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$867

Price History

Jul 16, 2026$75,799 → $75,829(+$30)

Cheaper Land Cruiser FT4WD Inventory

Maguire Toyota of Grand IslandGrand Island, NY

-$5,876$71,5011d

Orland ToyotaTinley Park, IL

-$5,370$69,309134d

Gregg Young Toyota of ColumbusColumbus, NE

-$5,306$67,59810d

Trotter ToyotaPine Bluff, AR

-$5,123$70,57142d

Anderson ToyotaLoves Park, IL

-$5,122$69,617134d

Germain Toyota of NaplesNaples, FL

-$4,862$70,15529d

Checkered Flag ToyotaVirginia Beach, VA

-$4,728$69,99062d

Vancouver ToyotaVancouver, WA

-$4,685$63,52541d

Venice ToyotaSouth", FL

-$4,674$69,2271d

Venice ToyotaSouth", FL

-$4,636$68,9151d