Deal Sheet: 2027 Prius XLE AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABUXV130AK00

This Is Already a Great Deal

Opening Offer

$33,406

Asking Price

$34,439

Max Price

$34,439

• Recent buyers paid ~$275 below MSRP
• Asking price is already $1,675 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,386

Est. Invoice$33,114

Holdback (est.)$728

MSRP (Sticker)$36,389

Asking Price$34,439

Markup-$1,950

Est. Dealer Margin on This Car$2,053

Percentile5% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold153

Avg Markup-$275

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP80%

Avg Days to Sell19 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)-$2,013

Avg Markup (Prius)-$2,153

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,778

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