Deal Sheet: 2026 Prius XLE AWD

Hesser Toyota · Janesville, WI · VIN: JTDADABU2T3037178

This Is Already a Great Deal

Opening Offer

$34,612

Asking Price

$35,682

Max Price

$35,682

• Recent buyers paid ~$525 below MSRP
• Asking price is already $1,646 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,689

Est. Invoice$34,446

Holdback$757

MSRP (Sticker)$37,853

Asking Price$35,682

Markup-$2,171

Dealer Margin on This Car$1,993

Percentile1% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$525

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,198

% Sold Below MSRP86%

Avg Days to Sell18 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,668

Avg Markup (Prius)-$2,171

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$1,547

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