Negotiation Guide
Opening Offer
$34,928
Fair Price
$36,428
Walk Away Above
$36,724
- • Recent buyers paid ~$200 below MSRP
- • Sitting 37 days (avg 18) — extra leverage
Price Breakdown
Est. Dealer Cost$32,947
Est. Invoice$33,687
Holdback (est.)$740
MSRP (Sticker)$37,019
Asking Price$37,019
Markup$0
Est. Dealer Margin on This Car$4,072
Percentile76% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold150
Avg Markup-$200
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell18 days
Dealer Profile
Inventory346 vehicles
Avg Markup (All Models)-$966
Avg Markup (Prius)-$475
% Below MSRP99%
Avg Days to Sell40 days
Avg Sold Markup-$1,412
Price History
Jun 13, 2026$36,486 → $37,019(+$533)
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