Negotiation Guide
Opening Offer
$33,899
Fair Price
$35,399
Walk Away Above
$35,709
- • Recent buyers paid ~$200 below MSRP
- • Sitting 39 days (avg 18) — extra leverage
Price Breakdown
Est. Dealer Cost$32,057
Est. Invoice$32,777
Holdback (est.)$720
MSRP (Sticker)$36,019
Asking Price$36,019
Markup$0
Est. Dealer Margin on This Car$3,962
Percentile76% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold150
Avg Markup-$200
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell18 days
Dealer Profile
Inventory346 vehicles
Avg Markup (All Models)-$966
Avg Markup (Prius)-$475
% Below MSRP99%
Avg Days to Sell40 days
Avg Sold Markup-$1,412
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,83112d
Hesser ToyotaJanesville, WI
-$2,171$35,68243d
Vista ToyotaCasper, WY
-$2,150$35,06987d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44922d
Peterson ToyotaBoise, ID
-$2,130$35,36437d
Crown ToyotaDecatur, IL
-$2,043$36,02529d
Baxter Toyota of La VistaLa Vista, NE
-$2,041$35,3373d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3469d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3461d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46588d