Deal Sheet: 2026 Prius Nightshade Edition AWD

Denny Menholt Toyota · Rapid City, SD · VIN: JTDADABU9T3037114

Negotiation Guide

Opening Offer

$35,632

Fair Price

$37,132

Walk Away Above

$37,570

• Recent buyers paid ~$611 below MSRP
• Sitting 51 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$33,828

Est. Invoice$34,588

Holdback (est.)$760

MSRP (Sticker)$38,009

Asking Price$38,308

Markup+$299

Est. Dealer Margin on This Car$4,480

Percentile91% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold42

Avg Markup-$611

Median Markup$0

Best Deal-$2,500

Worst Deal+$1,890

% Sold Below MSRP71%

Avg Days to Sell30 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Prius)+$299

% Below MSRP1%

Avg Days to Sell39 days

Avg Sold Markup+$63

Price History

Jul 1, 2026$38,009 → $38,308(+$299)

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