Deal Sheet: 2027 Prius XLE AWD

Heiser Toyota · Milwaukee, WI · VIN: JTDADABU5V129AK10

Negotiation Guide

Opening Offer

$35,337

Fair Price

$36,837

Walk Away Above

$36,969

• Recent buyers paid ~$264 below MSRP

Price Breakdown

Est. Dealer Cost$33,020

Est. Invoice$33,762

Holdback (est.)$742

MSRP (Sticker)$37,101

Asking Price$37,101

Markup$0

Est. Dealer Margin on This Car$4,081

Percentile75% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$264

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP80%

Avg Days to Sell19 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$549

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$402

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