Deal Sheet: 2027 Prius XLE AWD

Heiser Toyota · Milwaukee, WI · VIN: JTDADABU0V3037571

Negotiation Guide

Opening Offer

$36,032

Fair Price

$37,532

Walk Away Above

$37,669

• Recent buyers paid ~$275 below MSRP

Price Breakdown

Est. Dealer Cost$33,648

Est. Invoice$34,404

Holdback (est.)$756

MSRP (Sticker)$37,807

Asking Price$37,807

Markup$0

Est. Dealer Margin on This Car$4,159

Percentile76% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold153

Avg Markup-$275

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP80%

Avg Days to Sell19 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$546

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$402

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