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Deal Sheet: 2026 Prius XLE FWD
Gloucester Toyota · Gloucester, VA · VIN: JTDACAAU8T3082517
Negotiation Guide
Opening Offer
$34,145
Fair Price
$35,645
Walk Away Above
$36,024
- • Recent buyers paid ~$169 below MSRP
- • Sitting 68 days (avg 26) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,398
Est. Invoice$33,126
Holdback (est.)$728
MSRP (Sticker)$36,402
Dealer Add-Ons (DIA)+$995
Asking Price$35,990
Markup-$412
Est. Dealer Margin on This Car$3,592
Percentile18% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)+$547
Avg Markup (Prius)-$412
% Below MSRP23%
Avg Days to Sell39 days
Avg Sold Markup+$342
Price History
Jun 16, 2026$37,727 → $37,397(-$330)
Jul 7, 2026$37,397 → $35,990(-$1,407)
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