2026 Prius XLE FWD
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Available now
- On the lot and buyable now.
- Similar Prius Prius XLE FWDs sell in a median of 27 days (1452 recent sales).
- 552 of 684 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 67 days — longer than 98% of Prius listings in VA.
- Price is down $1,737 from its original list of $37,727.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$35,109
- Comparable Priuss (6) average $1,293 below MSRP — about $35,109 for this trim.
- Listed $881 above that, so there's room to negotiate toward $35,109.
- It's sat 67 days (longer than 98% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Prius is listed at $35,990, right at its MSRP of $36,402. Compared to similar vehicles nationally, this one is priced $881 higher than the market average. It has been on the dealer’s lot for 67 days. Note: this vehicle includes $995 in dealer-installed add-ons beyond the factory MSRP. Located at Gloucester Toyota in Gloucester, VA.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$1,102- BM — Body Side Moldings$275
- EF — Rear Bumper Applique$69
- 2T — All-Weather Floor Liner Package$319
- 3P — Paint Protection Film: Hood, Fenders, Mirror Backs & Door Cups$439
Factory Options
- DG — Digital Key
- EE — 12.3-in. Toyota Audio Multimedia
- FE — 50 State Emissions
- SR — Fixed glass roof
Dealer Add-Ons
+$995 total- GLOUCESTER-PROTECTION — GT ADVANCED PROTECTION
Specifications
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Est. Monthly Payment
$634/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $2,667 on one of 26 comparable 2026 Prius Prius XLE FWD about 502 miles away. The lowest is $33,323 in Laconia, NH — real leverage when you ask Gloucester Toyota to match it. See that listing →
Prefer closer? One about 111 mi away saves $1,802 (Annapolis, MD). View →
Comparable Vehicles
Avg markup: -$1,293
67 days on lot