Deal Sheet: 2026 Prius Nightshade Edition FWD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: JTDACAAU8T3068004

Negotiation Guide

Opening Offer

$36,662

Fair Price

$38,162

Walk Away Above

$38,296

• Recent buyers paid ~$31 below MSRP
• Sitting 42 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$34,203

Est. Invoice$34,971

Holdback (est.)$769

MSRP (Sticker)$38,430

Asking Price$38,430

Markup$0

Est. Dealer Margin on This Car$4,227

Percentile60% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold65

Avg Markup-$31

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP66%

Avg Days to Sell26 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup+$4

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