Deal Sheet: 2026 Prius Nightshade Edition FWD

Toyota of Louisville · Louisville, KY · VIN: JTDACAAU5T3083219

Negotiation Guide

Opening Offer

$35,127

Fair Price

$36,627

Walk Away Above

$36,642

• Recent buyers paid ~$31 below MSRP

Price Breakdown

Est. Dealer Cost$32,626

Est. Invoice$33,359

Holdback (est.)$733

MSRP (Sticker)$36,658

Asking Price$36,658

Markup$0

Est. Dealer Margin on This Car$4,032

Percentile60% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold65

Avg Markup-$31

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP66%

Avg Days to Sell26 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$521

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$588

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