Deal Sheet: 2026 Prius Nightshade Edition FWD

Gregg Young Toyota Ottumwa · Ottumwa, IA · VIN: JTDACAAU6T3083570

Negotiation Guide

Opening Offer

$34,848

Fair Price

$36,348

Walk Away Above

$36,343

• Recent buyers paid ~$10 above MSRP

Price Breakdown

Est. Dealer Cost$32,341

Est. Invoice$33,068

Holdback (est.)$727

MSRP (Sticker)$36,338

Dealer Add-Ons (DIA)+$319

Asking Price$36,657

Markup+$319

Markup includes $319 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,316

Percentile82% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$10

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP63%

Avg Days to Sell24 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$234

Avg Markup (Prius)+$319

% Below MSRP32%

Avg Days to Sell33 days

Avg Sold Markup+$44

Price History

Jun 27, 2026$36,149 → $36,338(+$189)

Jul 8, 2026$36,338 → $36,657(+$319)

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