Deal Sheet: 2026 Prius XLE FWD

Hudson Toyota · Jersey City, NJ · VIN: JTDACAAU4T3082692

Negotiation Guide

Opening Offer

$33,445

Fair Price

$34,945

Walk Away Above

$35,269

• Recent buyers paid ~$169 below MSRP
• Sitting 61 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$31,678

Est. Invoice$32,390

Holdback (est.)$712

MSRP (Sticker)$35,593

Asking Price$36,292

Markup+$699

Est. Dealer Margin on This Car$4,614

Percentile92% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)+$576

Avg Markup (Prius)+$699

% Below MSRP8%

Avg Days to Sell32 days

Avg Sold Markup+$512

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