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Deal Sheet: 2026 Prius Limited FWD

Toyota of Lompoc · Lompoc, CA · VIN: JTDACAAU3T3082831

This Is Already a Great Deal

Opening Offer
$37,097
Asking Price
$38,244
Max Price
$38,244
  • Recent buyers paid ~$299 below MSRP
  • Sitting 39 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,096 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,478
Est. Invoice$36,275
Holdback (est.)$797
MSRP (Sticker)$39,863
Asking Price$38,244
Markup-$1,619
Est. Dealer Margin on This Car$2,766
Percentile8% of inventory is priced lower
Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold230
Avg Markup-$299
Median Markup$0
Best Deal-$2,254
Worst Deal+$2,520
% Sold Below MSRP68%
Avg Days to Sell25 days

Dealer Profile

Inventory81 vehicles
Avg Markup (All Models)-$811
Avg Markup (Prius)-$1,619
% Below MSRP42%
Avg Days to Sell34 days
Avg Sold Markup-$256

Price History

May 30, 2026$39,863$39,948(+$85)
Jul 7, 2026$39,948$38,244(-$1,704)