Deal Sheet: 2026 Prius Limited FWD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTDACAAU6T3084332

This Is Already a Great Deal

Opening Offer

$36,266

Asking Price

$37,388

Max Price

$37,388

• Recent buyers paid ~$297 below MSRP
• Asking price is already $1,803 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,144

Est. Invoice$35,934

Holdback (est.)$790

MSRP (Sticker)$39,488

Asking Price$37,388

Markup-$2,100

Est. Dealer Margin on This Car$2,244

Percentile3% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold231

Avg Markup-$297

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,520

% Sold Below MSRP68%

Avg Days to Sell24 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$1,681

Avg Markup (Prius)-$2,100

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,035

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