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Deal Sheet: 2026 Prius Limited FWD

Rusty Drewing Toyota · Jefferson City, MO · VIN: JTDACAAU4T3083034

This Is Already a Great Deal

Opening Offer
$36,174
Asking Price
$37,293
Max Price
$37,293
  • Recent buyers paid ~$290 below MSRP
  • Asking price is already $1,840 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,086
Est. Invoice$35,875
Holdback$788
MSRP (Sticker)$39,423
Asking Price$37,293
Markup-$2,130
Dealer Margin on This Car$2,207
Percentile4% of inventory is priced lower
Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold199
Avg Markup-$290
Median Markup$0
Best Deal-$2,254
Worst Deal+$2,698
% Sold Below MSRP70%
Avg Days to Sell25 days

Dealer Profile

Inventory277 vehicles
Avg Markup (All Models)-$989
Avg Markup (Prius)-$1,209
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$835