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Deal Sheet: 2026 Prius Limited FWD
Victory Toyota of Midtown · Chicago, IL · VIN: JTDACAAU0T3081619
This Is Already a Great Deal
Opening Offer
$36,802
Asking Price
$37,940
Max Price
$37,940
- • Recent buyers paid ~$290 below MSRP
- • Sitting 66 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $177 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,753
Est. Invoice$35,534
Holdback$781
MSRP (Sticker)$39,048
Asking Price$37,940
Markup-$1,108
Dealer Margin on This Car$3,187
Percentile17% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold199
Avg Markup-$290
Median Markup$0
Best Deal-$2,254
Worst Deal+$2,698
% Sold Below MSRP70%
Avg Days to Sell25 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$604
Avg Markup (Prius)-$1,108
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$541
Price History
May 12, 2026$38,948 → $39,048(+$100)
Jun 9, 2026$39,048 → $37,940(-$1,108)
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