Deal Sheet: 2026 GR86 Premium MT RWD

East Madison Toyota · Madison, WI · VIN: JF1ZNBE11T9079772

Negotiation Guide

Opening Offer

$34,203

Fair Price

$35,703

Walk Away Above

$35,653

• Recent buyers paid ~$99 above MSRP

Price Breakdown

Est. Dealer Cost$31,688

Est. Invoice$32,400

Holdback$712

MSRP (Sticker)$35,604

Asking Price$36,003

Markup+$399

Dealer Margin on This Car$4,315

Percentile83% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold380

Avg Markup+$99

Median Markup$0

Best Deal-$5,654

Worst Deal+$6,740

% Sold Below MSRP71%

Avg Days to Sell42 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$256

Avg Markup (GR86)$0

% Below MSRP43%

Avg Days to Sell31 days

Avg Sold Markup-$375

Price History

May 23, 2026$35,604 → $36,003(+$399)

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