Negotiation Guide
Opening Offer
$32,085
Fair Price
$33,585
Walk Away Above
$33,532
- • Recent buyers paid ~$106 above MSRP
Price Breakdown
Est. Dealer Cost$29,796
Est. Invoice$30,466
Holdback (est.)$670
MSRP (Sticker)$33,479
Dealer Add-Ons (DIA)+$399
Asking Price$34,368
Markup+$889
Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$4,572
Percentile85% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold64
Avg Markup+$106
Median Markup$0
Best Deal-$2,542
Worst Deal+$2,793
% Sold Below MSRP59%
Avg Days to Sell42 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)+$183
Avg Markup (GR86)+$889
% Below MSRP23%
Avg Days to Sell31 days
Avg Sold Markup+$433
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