Negotiation Guide
Opening Offer
$36,274
Fair Price
$37,774
Walk Away Above
$39,195
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,961
Est. Invoice$37,774
Holdback$812
MSRP (Sticker)$40,617
Asking Price$39,671
Markup-$946
Dealer Margin on This Car$2,710
Percentile35% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$1,151
Avg Markup (BRZ)-$787
% Below MSRP97%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$5,208$35,1440d
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-$4,501$36,6220d
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Jerry Seiner SubaruValencia, CA
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Zeigler Subaru of Fort WayneFort Wayne, IN
-$2,538$39,4510d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,529$38,9180d
Subaru of North TampaTampa, FL
-$2,472$38,5700d