Negotiation Guide
Opening Offer
$36,111
Fair Price
$37,611
Walk Away Above
$39,027
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,802
Est. Invoice$37,611
Holdback$809
MSRP (Sticker)$40,442
Asking Price$40,667
Markup+$225
Dealer Margin on This Car$3,865
Percentile84% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory329 vehicles
Avg Markup (All Models)-$1,317
Avg Markup (BRZ)+$225
% Below MSRP56%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$2,472$38,5700d