Negotiation Guide
Opening Offer
$35,286
Fair Price
$36,786
Walk Away Above
$38,171
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,995
Est. Invoice$36,786
Holdback$791
MSRP (Sticker)$39,555
Asking Price$39,967
Markup+$412
Dealer Margin on This Car$3,972
Percentile87% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$1,177
Avg Markup (BRZ)+$412
% Below MSRP64%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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