Negotiation Guide
Opening Offer
$36,876
Fair Price
$38,376
Walk Away Above
$39,821
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,551
Est. Invoice$38,376
Holdback$825
MSRP (Sticker)$41,265
Asking Price$41,265
Markup$0
Dealer Margin on This Car$3,714
Percentile67% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$57
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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