Negotiation Guide
Opening Offer
$35,938
Fair Price
$37,438
Walk Away Above
$38,847
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,633
Est. Invoice$37,438
Holdback$805
MSRP (Sticker)$40,256
Asking Price$40,256
Markup$0
Dealer Margin on This Car$3,623
Percentile67% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$57
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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