Negotiation Guide
Opening Offer
$36,669
Fair Price
$38,169
Walk Away Above
$39,606
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,348
Est. Invoice$38,169
Holdback$821
MSRP (Sticker)$41,042
Asking Price$40,655
Markup-$387
Dealer Margin on This Car$3,307
Percentile41% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$745
Avg Markup (BRZ)-$387
% Below MSRP42%
Avg Days to Sellnull days
Avg Sold Markup$0
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