Negotiation Guide
Opening Offer
$36,312
Fair Price
$37,812
Walk Away Above
$39,235
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,999
Est. Invoice$37,812
Holdback$813
MSRP (Sticker)$40,658
Asking Price$39,665
Markup-$993
Dealer Margin on This Car$2,666
Percentile34% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)-$645
Avg Markup (BRZ)-$993
% Below MSRP68%
Avg Days to Sellnull days
Avg Sold Markup$0
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