Negotiation Guide
Opening Offer
$36,373
Fair Price
$37,873
Walk Away Above
$39,299
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,059
Est. Invoice$37,873
Holdback$814
MSRP (Sticker)$40,724
Asking Price$38,397
Markup-$2,327
Dealer Margin on This Car$1,338
Percentile6% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$1,843
Avg Markup (BRZ)-$2,270
% Below MSRP66%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
Southern States SubaruRaleigh, NC
-$5,208$35,1440d
Downtown SubaruOakland, CA
-$4,501$36,6220d
Subaru of GeorgetownGeorgetown, TX
-$3,322$37,0760d
McCrea SubaruEureka, CA
-$3,066$36,9950d
Jerry Seiner SubaruValencia, CA
-$2,830$38,0840d
Zeigler Subaru of Fort WayneFort Wayne, IN
-$2,538$39,4510d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,529$38,9180d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,529$38,9180d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,529$38,9180d
Subaru of North TampaTampa, FL
-$2,472$38,5700d