Negotiation Guide
Opening Offer
$36,073
Fair Price
$37,573
Walk Away Above
$38,987
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,765
Est. Invoice$37,573
Holdback$808
MSRP (Sticker)$40,401
Asking Price$41,200
Markup+$799
Dealer Margin on This Car$4,435
Percentile94% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$875
Avg Markup (BRZ)+$799
% Below MSRP47%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$5,208$35,1440d
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-$4,501$36,6220d
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McCrea SubaruEureka, CA
-$3,066$36,9950d
Jerry Seiner SubaruValencia, CA
-$2,830$38,0840d
Zeigler Subaru of Fort WayneFort Wayne, IN
-$2,538$39,4510d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
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Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,529$38,9180d
Subaru of North TampaTampa, FL
-$2,472$38,5700d