Negotiation Guide
Opening Offer
$37,075
Fair Price
$38,575
Walk Away Above
$40,027
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,746
Est. Invoice$38,575
Holdback$830
MSRP (Sticker)$41,479
Asking Price$41,506
Markup+$27
Dealer Margin on This Car$3,760
Percentile68% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$334
Avg Markup (BRZ)+$27
% Below MSRP62%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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