Negotiation Guide
Opening Offer
$36,669
Fair Price
$38,169
Walk Away Above
$39,606
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,348
Est. Invoice$38,169
Holdback$821
MSRP (Sticker)$41,042
Asking Price$39,859
Markup-$1,183
Dealer Margin on This Car$2,511
Percentile31% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory216 vehicles
Avg Markup (All Models)-$894
Avg Markup (BRZ)-$1,138
% Below MSRP78%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$2,472$38,5701d