Negotiation Guide
Opening Offer
$36,211
Fair Price
$37,711
Walk Away Above
$39,130
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,900
Est. Invoice$37,711
Holdback$811
MSRP (Sticker)$40,549
Asking Price$40,549
Markup$0
Dealer Margin on This Car$3,649
Percentile67% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$394
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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