Deal Sheet: 2026 Sequoia TRD Pro 4WD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: 7SVAAABA9TX097794

Negotiation Guide

Opening Offer

$85,382

Fair Price

$86,882

Walk Away Above

$87,363

• Recent buyers paid ~$57 below MSRP
• Sitting 71 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$78,180

Est. Invoice$79,937

Holdback (est.)$1,757

MSRP (Sticker)$87,843

Asking Price$88,382

Markup+$539

Est. Dealer Margin on This Car$10,202

Percentile79% of inventory is priced lower

Days on Lot71 days

What Others Paid (Last 30 Days)

Cars Sold911

Avg Markup-$57

Median Markup$0

Best Deal-$10,951

Worst Deal+$14,634

% Sold Below MSRP62%

Avg Days to Sell35 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)+$533

Avg Markup (Sequoia)+$788

% Below MSRP11%

Avg Days to Sell35 days

Avg Sold Markup+$175

Cheaper Sequoia TRD Pro 4WD Inventory

Miracle Toyota of North AugustaNorth Augusta, SC

-$8,114$77,24514d

Toyota of WarsawWarsaw, IN

-$7,012$79,27945d

Kendall Toyota of BendBend, OR

-$6,831$77,91967d

Haley Toyota of RichmondMidlothian, VA

-$6,795$79,36052d

Keeler Toyota of WestportWestport, CT

-$6,712$80,73899d

Krause ToyotaBreinigsville, PA

-$6,696$83,1820d

Krause ToyotaBreinigsville, PA

-$6,696$83,18246d

St. Charles ToyotaSt. Charles, IL

-$6,546$79,05343d

Toyota of MadisonMadison, IN

-$6,518$79,43639d

St. Charles ToyotaSt. Charles, IL

-$6,399$78,06153d