Deal Sheet: 2026 Sequoia Limited 4WD

CMA's Rocky Mount Toyota · Rocky Mount, NC · VIN: 7SVAAABA7TX103849

Negotiation Guide

Opening Offer

$78,487

Fair Price

$79,987

Walk Away Above

$80,149

• Recent buyers paid ~$324 below MSRP

Price Breakdown

Est. Dealer Cost$71,477

Est. Invoice$73,083

Holdback (est.)$1,606

MSRP (Sticker)$80,311

Dealer Add-Ons (DIA)+$1,999

Asking Price$80,311

Markup$0

Est. Dealer Margin on This Car$8,834

Percentile65% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup-$324

Median Markup$0

Best Deal-$10,450

Worst Deal+$11,684

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$228

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$31

Cheaper Sequoia Limited 4WD Inventory

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-$9,129$73,253122d

Bob Johnson ToyotaRochester, NY

-$8,286$71,09287d

Musson-Patout ToyotaNew Iberia, LA

-$8,000$73,34044d

Byers ToyotaDelaware, OH

-$6,697$75,68685d

Brian Bemis Toyota of DeKalbDeKalb, IL

-$6,659$74,5093d

Hiland ToyotaMoline, IL

-$6,637$75,57687d

Newbold ToyotaO'Fallon, IL

-$6,622$77,05578d

Voss ToyotaBeavercreek, OH

-$6,454$72,44992d

Longo ToyotaEl Monte, CA

-$6,385$78,917130d

Sansone ToyotaAvenel, NJ

-$6,359$73,3932d