Deal Sheet: 2026 Sequoia Limited 4WD

Bob Johnson Toyota · Rochester, NY · VIN: 7SVAAABA8TX083790

Negotiation Guide

Opening Offer

$77,198

Fair Price

$78,698

Walk Away Above

$79,038

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$70,646

Est. Invoice$72,234

Holdback (est.)$1,588

MSRP (Sticker)$79,378

Asking Price$79,378

Markup$0

Est. Dealer Margin on This Car$8,732

Percentile62% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$680

Median Markup$0

Best Deal-$6,793

Worst Deal+$13,990

% Sold Below MSRP72%

Avg Days to Sell41 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$29

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$178

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