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Deal Sheet: 2026 Sequoia Platinum 4WD
Smart Motors Toyota · Madison, WI · VIN: 7SVAAABA0TX103319
This Is Already a Great Deal
Opening Offer
$77,664
Asking Price
$80,066
Max Price
$80,066
- • Recent buyers paid ~$684 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,383 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$76,658
Est. Invoice$78,381
Holdback (est.)$1,723
MSRP (Sticker)$86,133
Asking Price$80,066
Markup-$6,067
Est. Dealer Margin on This Car$3,408
Percentile4% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1189
Avg Markup-$684
Median Markup$0
Best Deal-$11,273
Worst Deal+$8,208
% Sold Below MSRP70%
Avg Days to Sell43 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$2,185
Avg Markup (Sequoia)-$5,571
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,761
Price History
Aug 19, 2026$86,133 → $80,066(-$6,067)
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