Negotiation Guide
Opening Offer
$25,802
Fair Price
$27,302
Walk Away Above
$27,305
- • Recent buyers paid ~$6 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$24,304
Est. Invoice$24,850
Holdback (est.)$546
MSRP (Sticker)$27,308
Asking Price$27,307
Markup-$1
Est. Dealer Margin on This Car$3,003
Percentile20% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold5296
Avg Markup-$6
Median Markup$0
Best Deal-$4,418
Worst Deal+$5,995
% Sold Below MSRP67%
Avg Days to Sell30 days
Dealer Profile
Inventory333 vehicles
Avg Markup (All Models)-$1,357
Avg Markup (Corolla)+$55
% Below MSRP75%
Avg Days to Sell31 days
Avg Sold Markup-$136
Price History
Jul 2, 2026$27,308 → $27,307(-$1)
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