Negotiation Guide
Opening Offer
$27,242
Fair Price
$28,742
Walk Away Above
$28,745
- • Recent buyers paid ~$6 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$25,586
Est. Invoice$26,161
Holdback (est.)$575
MSRP (Sticker)$28,748
Asking Price$28,747
Markup-$1
Est. Dealer Margin on This Car$3,161
Percentile20% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold5296
Avg Markup-$6
Median Markup$0
Best Deal-$4,418
Worst Deal+$5,995
% Sold Below MSRP67%
Avg Days to Sell30 days
Dealer Profile
Inventory333 vehicles
Avg Markup (All Models)-$1,357
Avg Markup (Corolla)+$55
% Below MSRP75%
Avg Days to Sell31 days
Avg Sold Markup-$136
Price History
Jul 2, 2026$28,748 → $28,747(-$1)
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