Negotiation Guide
Opening Offer
$35,700
Fair Price
$37,200
Walk Away Above
$38,600
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,000
Est. Invoice$37,200
Holdback (est.)$1,200
MSRP (Sticker)$40,000
Asking Price$38,961
Markup-$1,039
Est. Dealer Margin on This Car$2,961
Percentile12% of inventory is priced lower
Days on Lot25 days
Dealer Profile
Inventory599 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (EV6)-$1,039
% Below MSRP59%
Avg Days to Sell26 days
Avg Sold Markup-$1,117
Cheaper EV6 Light Inventory
Findlay KiaLas Vegas, NV
-$1,176$39,91437d
Roseville KiaRoseville, CA
-$1,138$39,73232d
Findlay KiaLas Vegas, NV
-$1,130$39,40034d
Kiefer KiaEugene, OR
-$1,111$39,30920d
Roseville KiaRoseville, CA
-$1,103$39,27232d
Roseville KiaRoseville, CA
-$1,074$39,42148d
Kia of VacavilleVacaville, CA
-$1,050$39,01016d
Folsom Lake KiaFolsom, CA
-$1,050$39,01016d
Kia of WarrentonWarrenton, OR
-$1,039$38,96116d
Peltier Kia LongviewLongview, TX
-$1,035$39,2252d