Negotiation Guide
Opening Offer
$66,665
Fair Price
$68,165
Walk Away Above
$68,926
- • Recent buyers paid ~$1,521 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,021
Est. Invoice$63,414
Holdback (est.)$1,394
MSRP (Sticker)$69,686
Asking Price$69,686
Markup$0
Est. Dealer Margin on This Car$7,665
Percentile79% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold4878
Avg Markup-$1,521
Median Markup-$538
Best Deal-$12,832
Worst Deal+$17,780
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Tundra)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Price History
May 25, 2026$65,201 → $69,686(+$4,485)
Jun 7, 2026$69,686 → $65,201(-$4,485)
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