Negotiation Guide
Opening Offer
$66,665
Fair Price
$68,165
Walk Away Above
$68,926
- • Recent buyers paid ~$1,521 below MSRP
Price Breakdown
Est. Dealer Cost$62,021
Est. Invoice$63,414
Holdback (est.)$1,394
MSRP (Sticker)$69,686
Asking Price$69,686
Markup$0
Est. Dealer Margin on This Car$7,665
Percentile79% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold4878
Avg Markup-$1,521
Median Markup-$538
Best Deal-$12,832
Worst Deal+$17,780
% Sold Below MSRP80%
Avg Days to Sell45 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Tundra)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Tundra Limited 4WD Inventory
Gettel Stadium ToyotaTampa, FL
-$10,087$67,50610d
Mike Calvert ToyotaHouston, TX
-$10,000$62,82280d
Mike Calvert ToyotaHouston, TX
-$10,000$62,82281d
Fred Haas Toyota CountryHouston, TX
-$9,675$62,2895d
Fred Haas Toyota CountryHouston, TX
-$9,662$62,0522d
Graff Toyota of ChestertonBurns Harbor, IN
-$9,628$56,3865d
Group 1 Toyota Fort BendRichmond, TX
-$9,607$58,4074d
Gettel Stadium ToyotaTampa, FL
-$9,592$64,195163d
Umansky ToyotaGlendale, WI
-$9,343$61,054118d
Gettel Stadium ToyotaTampa, FL
-$9,241$61,841141d