Deal Sheet: 2026 Tundra Limited 4WD

Serra Toyota · Milwaukee, WI · VIN: 5TFJA5DB8TX436651

Negotiation Guide

Opening Offer

$58,956

Fair Price

$60,456

Walk Away Above

$61,217

• Recent buyers paid ~$1,521 below MSRP

Price Breakdown

Est. Dealer Cost$55,160

Est. Invoice$56,399

Holdback (est.)$1,240

MSRP (Sticker)$61,977

Asking Price$61,977

Markup$0

Est. Dealer Margin on This Car$6,817

Percentile79% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold4878

Avg Markup-$1,521

Median Markup-$538

Best Deal-$12,832

Worst Deal+$17,780

% Sold Below MSRP80%

Avg Days to Sell45 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tundra)-$3,260

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

Price History

Aug 8, 2026$58,028 → $61,977(+$3,949)

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